Pickleball with a Purpose: The League That’s Redefining Corporate Culture in Dallas

At the YMCA T. Boone Pickens location, the inaugural Corporate Pickleball League began on June 9—launching not just a league, but a movement.

Invented by Dallas attorney Collin Z McVicker, the league didn’t begin in a boardroom. It was born during paternity leave.

And like any good lawyer billing $1,350 an hour, McVicker brought one unshakable principle to the court: time is sacred. The league starts on time. It ends on time. There are no overtime negotiations, no calendar creep. You show up. You compete. You leave better.

But that’s only half the story.

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A League That Respects Your Calendar

This isn’t just another corporate social hour. It is a six-week, co-ed, high-efficiency competition that brought together 28 teams from firms like Goldman Sachs, AT&T, Ernst & Young, Houlihan Lokey, Winston & Strawn, Kirkland & Ellis, McCathern, Raytheon, Wells Fargo, Bravo Energy Partners, and more.

Games are played Monday and Tuesday nights from 6:00 to 7:30 PM, with two matchups per team, per evening. Each matchup consists of four games, with men and women rotating through the format.

To keep the trains running on time, every match adheres to a strict 45-minute cap. If time runs short, games seamlessly transition to rally scoring—ensuring every night ends exactly as scheduled. The league doesn’t just value punctuality—it engineers it.

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The Stakes: A Banner and a Bigger Mission

The season features:

• Five weeks of regular-season play

• A final single-elimination tournament

• And a 5’ x 7’ championship banner, displayed in the YMCA gym

But the real win? The $1,000 charitable donation awarded to the YMCA’s Youth & Government Program benefiting Dallas youths.

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July 29 – September 9: Summer 2

Now, McVicker is keeping the momentum going.

The next league begins Tuesday, July 29 and runs through September 9, hosted Tuesday evenings from 6:00 to 7:30 PM on the same T. Boone Pickens court.

Same mission. Same format. But capping number of teams to 20.

Each company must field 4 to 6 players, including a minimum of two female athletes, and every match will still follow the 45-minute rule with rally scoring adjustments if needed.

McVicker’s goal is simple:

“If your Dallas-based company with 4 people who play pickleball, there’s no excuse not to send a team. We’re building culture. We’re delivering impact. And we’re doing it on time.”

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More Than a League—A Corporate Culture Blueprint

This isn’t just sport. It’s efficient, inclusive, purpose-driven competition, tailored for high performers who believe in structure and service.

It starts on time. It ends on time. It supports the community.

And it just might be the most productive 45 minutes of your week.